Education |
PROFESSIONAL EXPERIENCE |
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University of North Carolina - Charlotte, NC
M.B.A. - Innovation & Growth Strategies, 4.0 2016 Texas State University - San Marcos, TX Business Administration - Marketing, 4.0 2013 |
Senior Director of Marketing at OrderMyGear
Director of Product Management at OrderMyGear Director of Product Marketing at OrderMyGear Senior Product Marketing Manager at OrderMyGear Product Marketing Lead at Kibo Software Marketing Manager at Chrysmo Research & Teaching Assistant at UNC Charlotte Project Management Intern at Sprint Nextel Brand Ambassador at Zoom Media & Boston Marketing Group Trainer, Marketing Team, & Server at international restaurant chain |
PROJECTS
The best way to learn is to do. Here is a sample of work my team completed during the MBA program, as well as a few personal endeavors. These projects incorporate design thinking, analytics, survey creation and analysis, marketing, strategy and more.
Graduate Business Student Organizations
CHRYSMO
My role as the marketing lead for Chrysmo involved branding, positioning, social media marketing, PPC ads, copywriting, graphic design, and more. Here is a small sample of my work for the Charlotte-based startup.
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Video Marketing
A square video made for Chrysmo's Facebook and YouTube accounts, which included a GIF version for Instagram and Twitter. |
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Blog Posts
As a marketing team of one, I brainstormed topics, wrote the content, created header images and promoted blog posts on social media. |
Chrysmo Blog Posts
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Kibo Software
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As the product marketing lead, I analyzed competitors, crafted product positioning and value propositions, managed analyst relations, and kept a pulse on the industry. I built internal and external facing tools including battle cards, buyer personas, sales playbooks, product datasheets, pitch decks, and more.
Datasheet: Kibo Order Management Blog Post: Five Commerce Themes You Can't Ignore Webinar: Making the Customer Journey Personal |
Kibo eCommerce Datasheet
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Texas State University
I was fortunate enough to be part of the Texas State University Enactus team, formerly known as SIFE. This video showcases the presentation our team presented to win the 2014 Enactus USA National Championship title, allowing us to represent the US in Beijing at the World Cup. I served as team captain and helped write and storyboard our presentation.
On stage from left to right: Chelsea Watkins, Logan Matson, Mykayla Goodwin, Greg Souquette, Madison Nguyen, Stephen Myers
On stage from left to right: Chelsea Watkins, Logan Matson, Mykayla Goodwin, Greg Souquette, Madison Nguyen, Stephen Myers
I also had the amazing opportunity of competing in the National Collegiate Sales Competition at Kennesaw State University for Texas State under the direction of Vicki West. With her coaching, I was an undergraduate quarter finalist in 2012 and won the undergraduate national championship in 2013. My Final Four role play can be viewed below. In 2014, West helped get me and a teammate back into the NCSC championship, where I won first place in the solo round and took the stage with my partner as the overall champion for the team division.
Accolades
- Susquehanna Growth Equity (SGE) Growth Fellow, 2022
- Advisory Board - Innovation Lab, UNC Charlotte, 2017
- Co-founder & Honorary Advisor - Business Innovation Club, UNC Charlotte, 2016-2017
- Vice President - Graduate Business Association, 2016
- Winner - Enactus USA National Exposition Championship, 2014
- Winner - Overall Graduate Team at National Collegiate Sales Competition, 2014
- Winner - Round one graduate winner at National Collegiate Sales Competition, 2014
- Winner - Round two graduate team sell at National Collegiate Sales Competition, 2014
- Winner - Overall undergraduate winner at National Collegiate Sales Competition, 2013
- Texas State Enactus Hall of Fame Award, 2014
- 2013 Outstanding Marketing Student for McCoy College of Business at Texas State University
- Quarter-finalist at 2012 National Collegiate Sales Competition
- Texas State SIFE Leadership Award, 2012
- Professional Selling Role Play Competition Winner
- Hooters Girl of the Year nominee and regional winner, 2012 and 2013
- Graduated B.B.A with Summa Cum Laude honors