​Education

​PROFESSIONAL EXPERIENCE
University of North Carolina - Charlotte, NC
M.B.A. - Innovation & Growth Strategies, 4.0                 2016

Texas State University - San Marcos, TX
Business Administration - Marketing, 4.0                         2013
VP, Strategy & Marketing at OrderMyGear (OMG)

Senior Director of Marketing at OrderMyGear (OMG)
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Director of Product Management at OrderMyGear (OMG)
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Director of Product Marketing at OrderMyGear (OMG)

Senior Product Marketing Manager at OrderMyGear (OMG)

Product Marketing Lead at Kibo Software

Marketing Manager at Chrysmo

Research & Teaching Assistant at UNC Charlotte

Ordermygear (omg)

I've spent the last 6.5 years at a PE-backed vertical SaaS company in a variety of leadership roles, including product marketing, product management, marketing, and strategy.

Highlights:
  • Established and scaled the Product Marketing function from the ground up
  • Led the positioning strategy and integration of three acquisitions with 0% churn of acquired teams 
  • Executed a multi-brand consolidation, including a unified narrative, repositioning exercise, solution-level messaging frameworks, and a new website
  • Helped position the company for a successful PE exit by leading annual strategic planning, assisting with the prep of investor marketing materials, and presenting key sections to potential financial sponsors
  • Repeat speaker at industry events, including the PPAI Expo (4x), PromoStandards Tech Summit (2x), National Sporting Goods Association (NSGA) Management Conference (3x) 
4×

Revenue growth & SAM expansion

36%

YoY increase in Marketing-sourced sales opps

55%

Increase in website conversions after positioning & brand refresh

$8.6M

Revenue lift from pricing & packaging optimization

3

Successful acquisitions, 0% team churn in first year

3.25x

Win rates across segments

Kibo Software

As the founding Product Marketer, I analyzed competitors, crafted product positioning and value propositions, managed analyst relations, and kept a pulse on the industry. I built internal- and external-facing tools, including battle cards, buyer and user personas, sales and partner playbooks, product-specific sell sheets, pitch decks, and more.

Datasheet: Kibo Order Management

Blog Post: Five Commerce Themes You Can't Ignore

Webinar: Making the Customer Journey Personal
Kibo eCommerce Datasheet
Kibo eCommerce Datasheet

CHRYSMO

As the sole marketer for Charlotte-based startup Chrysmo, I owned branding, positioning and messaging, content, social media marketing, PPC ads, copywriting, graphic design, and more.

UNC Charlotte

I earned an MBA from UNC Charlotte with a focus on Innovation and Growth Strategies. My program and coursework leaned into consumer behavior, marketing strategy, design thinking, new product ideation and branding, analytics,  and innovation strategy.

In addition to being a full-time graduate student and teaching + research assistant to the Marketing Department Chair, I joined the Graduate Business Association where I served as the organization's marketing officer, and co-founded the Business Innovation Club.

Texas State University

I was fortunate enough to be part of the Texas State University Enactus team (formerly known as SIFE) during undergrad and the first semester of grad school. The video below showcases the presentation our team delivered to win the 2014 Enactus USA National Championship title, allowing us to represent the US in Beijing at the World Cup against 34 other countries. I served as team captain and helped write the script, storyboard the video, present the content, and field questions from global Fortune 500 executives and business leaders, including The Hershey Company, Walmart, Unilever, and KPMG International.
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On stage from left to right: Chelsea Watkins, Logan Matson, Mykayla Goodwin, Greg Souquette, Madison Nguyen, Stephen Myers
I also competed in the National Collegiate Sales Competition (NCSC) at Kennesaw State University for Texas State University, under the direction of Vicki West.

With her coaching, I was an undergraduate quarter finalist in 2012 and won the undergraduate national championship in 2013. My "Final Four" role play can be viewed below.

In 2014, West coached a teammate and me back into the NCSC championship, where I won first place in the first round (individual) and in the second round (team sell), securing the title of overall graduate team division champion.  

Accolades

  • 25 Women to Watch in '25, Formula Media, 2025
  • ​PPAI Rising Star, 2023
  • Susquehanna Growth Equity (SGE) Growth Fellow, 2022-2023
  • Advisory Board - Innovation Lab, UNC Charlotte, 2017
  • Co-founder & Honorary Advisor - Business Innovation Club, UNC Charlotte, 2016-2017
  • Vice President - Graduate Business Association, 2016
  • Winner - Enactus USA National Exposition Championship, 2014
  • Winner - Overall Graduate Team at the National Collegiate Sales Competition (NCSC), 2014
  • Winner - Round 1 Graduate Division Winner at the National Collegiate Sales Competition (NCSC), 2014
  • Winner - Round Two Graduate Division Team Sell at the National Collegiate Sales Competition (NCSC), 2014
  • Winner - Overall Undergraduate National Champion at the National Collegiate Sales Competition (NCSC), 2013​
  • Quarter-finalist in the undergraduate division at the National Collegiate Sales Competition (NCSC), 2012​

Kind Words from Great Teammates

“

Mykayla is a samurai. She is engaged in a constant effort to seek perfection in everything she does. She accumulates knowledge, asks astute questions, and holds herself to high standards. She is a force multiplier on any project she is part of. She understands OMG and the market better than anyone in the organization and is able to put that information to use as she operates.

D. Downing

CEO at Key Data, formerly Chief Product Officer at OMG (acquired by Inktavo)

“

The first time I met Mykayla Goodwin, I couldn't believe so much positive energy could come out of one person. The amount of creativity and deep thought that you put into your work is truly extraordinary. I really enjoyed the time we spent working together — there’s nothing you can’t accomplish and I can’t wait to see what is next!

C. Schlemmer

CTO at PromoPulse, formerly VP of Technology at DistributorCentral (acquired by OMG)

“

Mykayla is a trailblazer in the sporting goods industry, combining a brilliant marketing mind with a unique understanding of technology to drive real impact. She has been instrumental in shaping OrderMyGear’s strategy to help people build communities, foster connections and create shared identities through branded apparel and products.

M. Kaplan

Chief Strategy Officer at Game One, formerly President at OMG (acquired by Inktavo)

“

Working with Mykayla as a client-side stakeholder was a masterclass in brand leadership. She was able to balance strong creative conviction with practical execution, driving difficult decisions when needed, and consistently aligning stakeholders around a shared vision. She is deeply involved in the work itself, is a strong and trusted leader of her team, and a voice at the executive table, helping shape the strategy, and elevate the outcome at each stage. Her brand and marketing instincts, executive presence, and ability to rally a team, made her an incredibly valuable partner on a complex, high-visibility initiative.

C. Belli

Founder at CRUE

“

Mykayla is and will continue to be the greatest asset to any organization. The breadth and depth of her competitive intel gathering is unmatched. Her ability to identify and set the strategy to stay ahead in any industry is extraordinary. Beyond her ability to lead GTMs and champion the voice of the customer, she is entirely more than pleasant to work with, showing kindness, compassion, and authenticity to all. She is the true definition of a servant leader who will not take her team where she won’t also go herself, ready to get her hands dirty at any moment. I have always prided myself on going the extra mile, but Mykayla has shown me where the finish line truly ends and how thoughtful your work can truly be. I do not know a better subject matter expert, boss, or friend.

N. Gilliam

Sr. Product Marketing Manager at OMG (acquired by Inktavo)

LET'S WORK TOGETHER

I'm open to new opportunities and ready to roll up my sleeves. Let's talk about what it could look like to work together or ask ChatGPT why we should.

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Copyright © 2016–2026 — Mykayla M. Goodwin
Made with rigor, restraint, and a lot of caffeine.