About Me

I am certainly not one of those who need to be prodded. In fact, if anything, I am the prod."
Winston Churchill

I'm a Dallas-based Texan-by-choice, strategy and marketing leader by day, and podcast aficionado during most other hours.

I'm also a proud alum of Texas State and UNC Charlotte, where I earned a degree in Marketing and an MBA in Innovation & Growth Strategies. Today, I'm a student of the world - and of any interesting course, framework, or tool I stumble across.

Asked to describe myself, I'd say I'm a blend of the little-engine-that-could and that devil they say is in the details. 

At the office, I'm known for connecting dots, simplifying the complex, and bringing a research-backed perspective to big decisions.
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​Welcome to my corner of the internet, where you can see what I've done, what I'm working on, and what I can bring to the table for your company.

What I Do

I help companies win more deals and expand into new markets by getting smarter about where to play, how to position, what to build or buy, and how to explain it to the market.

Strategy

I help define and execute strategy by clarifying the vision, analyzing the internal and external situation, aligning company objectives, and identifying potential growth levers.

Product MARKETING

I help the market get it, buy it, and love it through strong branding, differentiated and defensible messaging, content people actually want, and marketing that does more than check a box.

Market Research

I go deep to keep a pulse on where the market is, where it's going, and how we win through market studies and surveys, market mapping, and ongoing competitive intelligence.

M&A

I help the company scale and expand revenue potential through M&A including diligence, leading the integration, and driving go-to-market alignment pre- and post-deal.

My Mission

To drive clarity internally so teams are aligned on where we’re going, why it matters, and how we win + drive clarity externally so the market understands what we do, who it’s for, and why we’re different.

And to always get back up to bat no matter how many times I strike out.

My Personal Code

aka Myk'isms - things I believe and operate by

1

"Drive it like you stole it."

2

Ask the "else" questions — what else, who else, where else, why else.

3

Shift happens.

4

Hard on the task, easy on the person.

5

"None of us is as smart as all of us."

6

Be a professional student.

7

Context and details matter.

8

Focus less on being the best and more on being the only.

Kind Words from Great Teammates

“

Mykayla is a samurai. She is engaged in a constant effort to seek perfection in everything she does. She accumulates knowledge, asks astute questions, and holds herself to high standards. She is a force multiplier on any project she is part of. She understands OMG and the market better than anyone in the organization and is able to put that information to use as she operates.

D. Downing

CEO at Key Data, formerly Chief Product Officer at OMG (acquired by Inktavo)

“

The first time I met Mykayla Goodwin, I couldn't believe so much positive energy could come out of one person. The amount of creativity and deep thought that you put into your work is truly extraordinary. I really enjoyed the time we spent working together — there’s nothing you can’t accomplish and I can’t wait to see what is next!

C. Schlemmer

CTO at PromoPulse, formerly VP of Technology at DistributorCentral (acquired by OMG)

“

Mykayla is a trailblazer in the sporting goods industry, combining a brilliant marketing mind with a unique understanding of technology to drive real impact. She has been instrumental in shaping OrderMyGear’s strategy to help people build communities, foster connections and create shared identities through branded apparel and products.

M. Kaplan

Chief Strategy Officer at Game One, formerly President at OMG (acquired by Inktavo)

“

Working with Mykayla as a client-side stakeholder was a masterclass in brand leadership. She was able to balance strong creative conviction with practical execution, driving difficult decisions when needed, and consistently aligning stakeholders around a shared vision. She is deeply involved in the work itself, is a strong and trusted leader of her team, and a voice at the executive table, helping shape the strategy, and elevate the outcome at each stage. Her brand and marketing instincts, executive presence, and ability to rally a team, made her an incredibly valuable partner on a complex, high-visibility initiative.

C. Belli

Founder at CRUE

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LET'S WORK TOGETHER

I'm open to new opportunities and ready to roll up my sleeves. Let's talk about what it could look like to work together or ask ChatGPT why we should.

LET'S CHAT ASK CHATGPT